Zurrade was established by a team of industrial automation professionals with over ten years of hands-on experience in the Malaysian market. Here is the thinking behind the platform and what we stand for.
Zurrade was not built in a boardroom. It was built by people who had spent years working directly within the Malaysian industrial automation and control industry — sourcing components, supporting maintenance engineers, navigating supply chains, and understanding firsthand what good and poor procurement experiences look like from both sides.
That depth of experience is the foundation on which Zurrade stands. Every decision about how the platform works — from how products are listed to how support is delivered — reflects what we learned over more than a decade operating in this industry.
What We Bring to the Table
Our team carries over ten years of direct experience in industrial automation distribution across Malaysia. We have worked with manufacturers in Penang, Selangor, Johor, and beyond — across sectors including semiconductor, oil and gas, food and beverage, water treatment, and heavy manufacturing. We understand the components we sell: their specifications, their applications, their failure modes, and the systems they integrate with.
This is not a general e-commerce operation that happened to add industrial components to a catalogue. Zurrade was purpose-built for automation and control procurement, by people who have spent their careers in this field.
Why We Built Zurrade
We saw an opportunity to make automation component procurement more accessible for Malaysian manufacturers — particularly small and mid-sized operations that do not have the procurement infrastructure of large multinationals. We wanted to create a platform that combined a comprehensive product catalogue with transparent pricing, genuine technical knowledge, and the kind of responsive support that keeps production running.
We built Zurrade around how Malaysian businesses actually operate — with WhatsApp as the primary communication channel, pricing in Malaysian Ringgit, and a support team that speaks the language of the factory floor rather than a generic customer service script.
What the Zurrade Catalogue Covers
Our catalogue spans over 7,700 SKUs from more than 400 verified brands. The range covers the full breadth of industrial automation and control: PLCs and controllers from Siemens, Mitsubishi, Allen-Bradley, Schneider Electric, and Beckhoff; sensors from Keyence, Pepperl+Fuchs, Sick, IFM, and Balluff; drives and motors from Yaskawa, Lenze, SEW, and Control Techniques; process instrumentation from Endress+Hauser, Yokogawa, Rosemount, and Wika; valves and actuators from ASCO, Rotork, Burkert, Parker, and Festo; and safety systems from Pilz, Schmersal, and Siemens.
Every product is listed with complete technical specifications. Every price is in Malaysian Ringgit. Every stock level reflects actual availability, not a theoretical buffer.
Who We Serve
We serve maintenance engineers who need a replacement module before the production line restarts. Procurement managers who need accurate pricing and lead times without a lengthy quotation process. Machine builders and system integrators who need reliable access to a broad catalogue with consistent product quality. And factory managers who need a supplier they can trust to deliver the right product, on time, with the documentation to prove it.
Our Commitment Going Forward
Our catalogue continues to expand — new SKUs, new brand partnerships, and deeper coverage across the automation and control spectrum are added regularly. Our delivery reach across Peninsular Malaysia continues to develop. And the quality of our technical support and product data continues to improve as we deepen our expertise and our relationships with the manufacturers we represent.
What remains constant is the standard we hold ourselves to: accurate product information, honest pricing, and support from people who genuinely understand what they are supplying.
Explore the Zurrade catalogue at zurrade.com/shop. For technical enquiries or bulk orders, reach us at sales@zurrade.com or WhatsApp +601139725787.